Blog

By Jennifer Gioia, Communications Manager at Child Care Services Association

Every year on November 20, since 1954, the world celebrates Universal Children’s Day to spread awareness of improving child welfare worldwide, promoting and celebrating children’s rights and promoting togetherness and awareness amongst all children. [1] With Thanksgiving so close, we would like you to join us in taking a moment and thanking those who work tirelessly every day to improve the lives of our youngest children.

Whether that’s a parent, an early childhood educator, a doctor, child care provider, government leader, grandparent, volunteer, nurse, religious leader, an advocate for children, or a friend, we at Child Care Services Association (CCSA) thank you for your dedication and leadership to ensuring the mission that every child deserves access to affordable, high-quality child care and education.

What is high-quality early childhood education?

High-quality early childhood education is critical to a child’s development by creating a stimulating, safe and loving environment for children birth to 5. [2] “A high-quality program uses teaching approaches that support a child’s learning and curriculum goals. Teachers modify strategies to respond to the needs of individual children, and provide learning opportunities through both indoor and outdoor play.” [2]

“Quality programs are comprehensive.” [3] High-quality child birth-to-five programs have lasting boosts in cognition and socio-emotional skills driving better education, health, social and economic outcomes. [3] Research shows that “high-quality birth-to-five programs for disadvantaged children can deliver a 13% return on investment,” which means children are more likely to graduate high school, go to college, have a family and live a happier, more successful life. [3]

On Giving Tuesday (December 3), consider investing in our children—our future. At Child Care Services Association, we’re all about children. From helping children build healthy behaviors in what they eat and how they play to making sure their teachers are qualified, trained and adequately paid, CCSA focuses on a child’s early years, aiming to make them happy, stable and secure.

When all children have that start—a healthy foundation—we all do better.

Children are happier and more ready to enter school, parents are secure in knowing their child is being cared for and educated in a stable environment, and early childhood educators have the resources they need to continue their education and can support their families while pursuing the career they love.

At CCSA, we’re also all about making sure all children have that healthy foundation. To have that healthy foundation, all children need more stable relationships with better-educated and fairly compensated teachers that stay in their jobs.

In fact, research shows that early experiences are particularly important for the brain development of children of color and children from low-income families.

“The highest rate of return in early childhood development comes from investing as early as possible, from birth through age five, in disadvantaged families. The best investment is in quality early childhood development from birth to five for disadvantaged children and their families.” [4]

At CCSA, we use research, services and advocacy to build a healthy foundation for every child because we believe all children deserve the best start at their best life.

How can you invest in high-quality early childhood education?

Give to CCSA today! Your gift may help support a parent who is starting a new job through our referral and scholarship programs or a child care teacher who wants to finish an early childhood education degree through our scholarship and compensation programs.

Our work results in enormous benefits for children, families and the community. Help us make sure every child has a good start to lifelong learning in a safe, nurturing, quality environment.

Donate today!


[1] https://www.awarenessdays.com/awareness-days-calendar/universal-childrens-day-2019/

[2] https://www.collabforchildren.org/families/what-high-quality-child-care

[3] https://heckmanequation.org/www/assets/2017/04/F_Heckman_CBA_InfographicHandout_040417.pdf

[4] https://heckmanequation.org/resource/invest-in-early-childhood-development-reduce-deficits-strengthen-the-economy/

Written by Jennifer Gioia, CCSA Communications Manager

Both Kellie Brower, director of The Goddard School of Chapel Hill for two years, and Valerie Morris, owner and director of Beginning Visions Child Development Center & School in Alamance County for 20 years, had to recently recertify their centers. Both turned to the Infant-Toddler Quality Enhancement Project (ITQEP) for help.

Kellie “didn’t feel comfortable enough to lead the faculty” of her center into recertification on her own and reached out to Amanda Hazen, one of the infant-toddler specialists at ITQEP. When Valerie’s center needed recertification, ITQEP reached out to her, and she found it to be very helpful. Whether it’s two years or 20 years, ITQEP is there to assist even the most seasoned directors and staff achieve quality infant-toddler care.

What is the Infant-Toddler Quality Enhancement Project?

In 2004, the NC Division of Child Development and Early Education, in collaboration with the NC Resources and Referral Council, established the statewide Infant-Toddler Quality Enhancement Project (ITQEP). Operated by Child Care Services Association (CCSA), the NC ITQEP supports the development of higher quality infant and toddler classrooms in all of North Carolina’s 100 counties by providing specially trained infant-toddler specialists across the state for coaching, mentoring and consultation to teachers and directors of early care and education centers.

How Does the Infant-Toddler Quality Enhancement Project Help Child Care Directors?

“[ITQEP] helped us get ready for stars,” Kellie said. “With the new rules that have come out, [ITQEP] explained them and provided suggestions to get us over the hump…Honestly, they are my first point of contact whenever I have any questions. They have been seriously amazing. Always get back to me quickly, it never takes them long at all. They always seem to be available and happy to help, so it’s been really great.”

The NC Division of Child Development and Early Education issues star rated licenses to all eligible child care centers and family child care homes based on indicators of a program’s quality of care and education.[1] Child care programs can receive one to five stars. The star-rated license acts as a “roadmap” for providers to follow as they strive to improve the quality of their care.[2]

“Honestly, I would say them helping us with the stars rating [has been my favorite], because it is such a taxing procedure, and I can’t do it all by myself,” Kellie said. “Having that extra support means the world to me. It’s worth it to have them come in and be an outsider to look in, you know, to see what they see, because sometimes I’ll go into a classroom 15 times and I won’t see the things that they see, because that is something that I’m looking at every day.”

“I want to make sure we’re doing the right thing and we’re staying up to date,” Valerie said. “The rules and regulations, especially with the [ITERS] scales, change so much and so often that sometimes I have to get outside help to come in and remind me of things to keep me on top of the game.”

In order for programs to achieve a higher star rating, they must be accessed with the environment rating scale, which measures both quality and education. The Infant-Toddler Environment Rating Scale (ITERS) assesses child care programs for children birth to 2 ½ years of age.

“Definitely by far, [ITQEP] has been my favorite service,” Valerie said. “Amanda has been very thorough and very consistent. She finished the whole thing. Sometimes I have people come and it seems like we lose contact, but Amanda went out of her way and followed up to the end, and still after that, she contacts me regularly to ask me if I need anything, or if I have any questions, or to share an update she learned…She’s very enlightening.”

How do Teachers Apply the Infant-Toddler Quality Enhancement Project in the Classroom?

Knowing the reasons why, and not only how, are just as important for teachers when applying new lessons and suggestions from infant-toddler specialists in the classroom. “We had a question about an infant diaper changing procedure,” said Kellie. ITQEP specialists visited and “[made] it easier for me to give our teachers why we’re doing it and how we’re doing it. It’s just easier to apply in the classroom if I also have reasons why.”

“[ITQEP has] been really informative,” Kellie said. “Every time they come in, they are giving us something, whether it is tips and tricks, suggestions, encouragements, which is great, but it’s also nice because even if they’re just giving information to me, I can easily train the staff… then they always follow-up to make sure that we’ve been able to implement their suggestions, and if we weren’t, they come up with new suggestions.”

“[ITQEP Specialist Amanda] created an art carrier for the young ones, the ones that are one turning into the age when they have art,” Valerie said. “She made a little carrier so it would be easier to pull it out and put it back up. Sometimes with the older toddlers, we would leave the art out, but it would kind of make a mess, so she said you don’t have to leave it out all the time, put it in this carrier and it’s easy. You can pull it out when you’re ready to use it, as long as you make it accessible to them for an hour or so a day.”

“[ITQEP Specialists also] helped us redo the schedule to make the teachers’ schedule run smoother, so they wouldn’t have to do so much hand washing,” Valerie said. “Let’s go outside, come straight in and wash hands, and then sit at the table, rather than coming in, washing hands, playing for a little bit and then washing hands again and sitting down. It saves us some time.”

Kellie has also noticed a change in her how her teachers relate to the children.

“I’ve just noticed so much more focus on tummy time and [our teachers] understand why it’s important to physical development,” Kellie said. “Language was something that some of our teachers were struggling with because they had also come from ECERS classes and they just didn’t know how to relate to the younger children. So, I’ve also noticed a huge difference in the language between the teachers and the children, which has been great.”

“[ITQEP specialists] genuinely have the best interest of the infants and toddlers at heart,” Kellie said. “There’s never a question of what is important to them. But you can see in their attitude and their professionalism that infant-toddlers are always their focus, and they want them to grow up and be socially, emotionally, physically and academically developed well…[The ITQEP has] been amazing and invaluable, honestly, to me as the director and also to our staff.”

To continue supporting the operations of Child Care Services Association and crucial programs such as the Infant-Toddler Quality Enhancement Project, please donate today.


Sources:

[1] The North Carolina Division of Child Development and Early Education. https://ncchildcare.ncdhhs.gov/Services/Licensing/Star-Rated-License/star-rated-license

[2] Smart Start of Forsyth County. https://smartstart-fc.org/star-rating-system-your-child/

Written by Jennifer Gioia, CCSA Communications Manager, and Colleen Burns, CCSA Summer 2019 Communications Intern, UNC-Chapel Hill

Lynette Mitchell has been the director and owner of Harvest Learning Center in Chapel Hill, NC for 15 years. She is in her first year as a Shape NC site. In the video above, Lynette talks about how she’s involved the parents of her center with Shape NC.

Shape NC is a program implemented by CCSA in partnership with Smart Start that aims to increase the number of children starting kindergarten at a healthy weight. The program promotes healthy eating and active play for children from birth-5 years old by working with child care programs to instill healthy behaviors early on, creating a solid foundation for a healthy life.

CCSA’s Communications Manager, Jennifer Gioia, sat down with Lynette to find out how her experience has been with Shape NC thus far.

Jennifer:  How did your center hear about Shape NC?

Lynette:  Swanda [Shape NC Technical Assistant] called me into the office one day and said, ‘Listen, we have a great program that we think your center might enjoy and qualify for.’ Once she described how it worked, I thought, ‘Oh my goodness, most definitely sign us up. We want to be a part of that.’ We feel like we can grow and become a better center through this program.

Jennifer:  So, it was personal face-to-face outreach?

Lynette:  Definitely. I didn’t know about the other sites. Now that I’ve been in the program, I look for them. I actually was Googling the other day and saw there were several Shape NC programs across the state that have been highlighted in their local newspapers. At first, I thought Shape NC was great just on the criteria alone, but now I see it’s truly a significant program and the community recognizes it statewide for what it provides.

Jennifer:  What resources has Shape NC provided your center so far?

Lynette:  Oh, so much. First of all, just the educational workshops alone have been invigorating and exciting. I’ve even taken my staff to a couple of the workshops, and that’s just been invaluable. You know you can give someone a fish to eat for a day, but you teach them how to fish and it’s for life. By giving us that knowledge, we can go on and do a lot of things beyond that. Then you start getting into the balls and hoops and recipes that they send out. I’m in the first year, but I’ve already gotten so much.

And I haven’t even gotten to the playground yet. My husband and I went to NC State where we sat down directly with the experts to design the playground. They’re at our disposal, and have come up with things I would only dream about. You think you could open up Home and Garden magazine and see these designs in there. Like we can do that here? That was just mind blowing. Then Shape NC put us on a bus to Asheboro where we saw a center that’s doing exactly what I am at my center.

Jennifer:  Why did your center want to become a Shape NC site?

Lynette:  Let’s just put it out there, it’s expensive, and I’m a small business owner. So, when Shape NC told me if I’m willing to make these positive changes in my center, they’ll contribute significantly to enhancing my playground space, it was just very attractive. We have a beautiful natural environment at our center with big trees and shade. When I saw some of the designs that NC State could do for us with Shape NC, it fit perfectly into our philosophy and topography. It was a win-win.

…It was about creating beautiful, relaxing spaces that not only enhance you physically, but mentally and spiritually. And we’re a Christian-based center, so when I saw some of the spaces where people can go and be quiet and calm down, but also other places to go and run around, it’s about all of that when you go outside.

Jennifer:  What is the importance of kids consistently getting that nutritional value from child care centers?

Lynette:  Most of my clientele is middle to upper-middle [income], and a lot of times you think food programs are only for the less fortunate. But I will tell you that these families, who are working moms and dads running here and there, have the resources but just not the time to provide the types of meals that they would like to. What we want to do here is give parents peace of mind that their child’s breakfast, lunch and snack are very nutritious. They may do fast food for dinner, but that’s okay because they had salmon, wild rice, broccoli and quinoa at school today. I think that’s significant because we’re providing them food for the greater portion of the day.

Jennifer:  What impact have you seen Shape NC have on your teachers, the children and on the children’s parents?

Lynette:  I just can’t say enough. I mean I feel so fortunate. Not many centers get picked each year. Just the commitment of this entire team, Swanda and her group cannot be more helpful. Another great thing is the networking. I love being in contact with other sites that have already done it. They have been so helpful and so inspiring. I mean, I forgot which center we went to, but the director kept asking, ‘Is there anything else we can tell you?’ My phone is full of photos, and then one site, I went beyond asking about the playground because I liked the classroom, too.

I love the way the Asheboro center wanted to help. She just kept it real director to director, because when you put all these beautiful things on the playground, you need to know how to maintain them. She told me, ‘I can tell when I get a new teacher who does not understand how we play. She’ll be the first one to toss something over a fence and say the children didn’t know how to play with it.’ She told me you have to continue the education of the staff, so the children know how to enjoy the space.

You can plant all these wonderful herbs, and children will romp through them and rip them apart, not understanding that this is part of the environment and you care for it. This is how we work and play in it for it to be a beautiful place for us. So, I was really glad for that good note of how to maintain from another director.

To continue supporting the operations of Child Care Services Association and crucial programs such as Shape NC, please consider donating today.


*Answers have been shortened for length and clarity.

By Jennifer Gioia, CCSA Communications Manager

Joe Coffey

Joe Coffey will earn his Master’s in Education (M.Ed.) from UNC-Wilmington next spring, and because of the Teacher Education and Compensation Helps (T.E.A.C.H.) Early Childhood® Scholarship program, he will do so debt-free. T.E.A.C.H. provides educational scholarships to early care professionals and those who perform specialized functions in the early care system.

Joe has had the desire to teach and engage families and children for 18 years serving as a preschool teacher, kindergarten teacher, public school administrator and training and technical assistance specialist. Now, while he pursues his M.Ed., he is the Child Care Resource & Referral (CCR&R) Program Director for Onslow County Partnership for Children in North Carolina.

“I am a true believer in lifelong learning. I also feel it is our responsibility to model life-long learning for those that we serve,” Joe said. “I originally became familiar with the T.E.A.C.H. program when I was completing my associate’s degree. Fellow students shared the information with me.”

What is T.E.A.C.H.?

In 1990, Child Care Services Association (CCSA) created the T.E.A.C.H. Early Childhood® Scholarship program to address the issues of under-education, poor compensation and high turnover in the early childhood workforce. In 2000, the T.E.A.C.H. Early Childhood® National Center was established in response to the growth and expansion of the T.E.A.C.H. Early Childhood® Scholarship. The T.E.A.C.H. Early Childhood® National Center is now offered in 22 states plus D.C. and has awarded over 150,000 scholarships since its opening.

T.E.A.C.H. is an umbrella for a variety of scholarship programs for those working in early education in North Carolina. Because of the complexities of the different scholarships, each recipient is assigned a specific scholarship counselor.

T.E.A.C.H. Scholarship Counselors

Kimberly Bynum

Kimberly Bynum, who has been with CCSA for 22 years, is the program manager for T.E.A.C.H. North Carolina. One of her main duties is to provide counseling to graduate-level scholarship recipients like Joe. Those counselors are the reason Joe can say, “The process has been easy to use and to understand.”

“Joe is a great recipient to work with,” Kimberly said. “There’s not a lot of hand holding to do with him. He’s really proactive, but if there is ever anything missing, like when we do check-ins with our recipients several times throughout the semester, he’s very responsive to getting me what I need.”

Counselors play a vital role for T.E.A.C.H. scholarship recipients, helping them navigate through the many obstacles they may face while furthering their education.

“I do the same thing for Joe as I do for all my recipients. I make sure if they’re enrolled in school, we have the documents we need to go ahead and pay for their tuition upfront, because we don’t want anybody dropped…I usually go through and look at all my recipients, including Joe, to make sure we sent in the authorization to the colleges and universities,” said Kimberly.

And because of T.E.A.C.H., Joe will be able to graduate with his M.Ed. debt-free.

“T.E.A.C.H. has made it possible for me to continually build on my education from an Associate’s in Applied Science to a Master’s in Education without incurring a huge amount of student debt,” said Joe. “Early childhood education is a field in which the professionals are often underpaid and are themselves lacking resources. T.E.A.C.H. provides an avenue to advance education and careers while helping to avoid massive student debt.”

Kimberly finds her part in that process gratifying.

“What I really enjoy most about my position is…developing that one-on-one relationship [with the recipients],” she said. “It really just brings it all together when you’re at a conference or…attending graduations and you get to meet that person face-to-face…Especially at graduation, it makes you feel really proud, because you work with these people for so long, so they made it and they’re done.”

The Economic Impact of T.E.A.C.H.

Kimberly is also proud that T.E.A.C.H. has a wide reach that goes well beyond the scholarship recipient after graduation.

“We are empowering these scholarship recipients to [earn] more education, which in turn, they bring back into their facility, they’re better equipped to teach the children and then the children are ready for school when they start kindergarten.”

Once recipients complete their degree, they increase their marketability in the early childhood education system and may experience growth in their wages as well. In 2018, associate degree scholarship program recipients experienced an 11% increase in their earnings, with a low turnover rate of 8%.

“In addition, it’s increasing the star rating level as far as education goes for those facilities they’re employed in, making them more attractive to families, so increasing business that way,” Kimberly said. “Also, what [T.E.A.C.H.] does in the community…is increase the student enrollment in early childhood education departments [at participating universities and colleges]. So by T.E.A.C.H. sponsoring students at these universities and colleges, there is a positive economic impact on the North Carolina college system.”

To continue supporting the operations of Child Care Services Association and crucial programs such as T.E.A.C.H. Early Childhood®️ Scholarship North Carolina, please consider donating today.

Written by Jennifer Gioia, CCSA Communications Manager

Former Gov. James Hunt (right) presents the James and Carolyn Hunt Early Childhood Leadership Award to winner Robin Britt (left), Executive Director of Guilford Child Development, at Child Care Services Association’s 45th Anniversary Celebration. (Photographer: Phil Thalheimer)

Last Friday, April 5, 2019, Child Care Services Association (CCSA) celebrated 45 years of service at the Sheraton Imperial Hotel in RTP with a dinner, a silent auction and an award ceremony. While the rain poured, more than 200 people celebrated with CCSA. Many special guests joined, including:

  • The Honorable Governor James Hunt and Carolyn Hunt;
  • Susan Perry-Manning, principal deputy secretary of NCDHHS;
  • Durham County Commissioners: Wendy Jacobs, Heidi Carter, James Hill and Brenda Howerton;
  • Representatives Verla Insko from Orange County and MaryAnn Black from Durham County;
  • Dr. Jeanette Betancourt, senior vice president for U.S. Social Impact at Sesame Workshop, the nonprofit organization behind Sesame Street;
  • Janet Singerman, president, Child Care Resources Inc.;
  • Michele Rivest, policy director, North Carolina Early Education Coalition;
  • Cindy Watkins, president, North Carolina Partnership for Children;
  • Representatives from Orange County Partnership for Children;
  • Beth Messersmith from North Carolina MomsRising;
  • Becki Planchard from NCDHHS;
  • Gerry Cobb, Director of the Pritzker Children’s Initiative;
  • Robin Britt, executive director of Guilford Child Development (GCD) and this year’s winner of the James and Carolyn Hunt Early Childhood Leadership award;
  • And the Honorary Committee members who helped us launch this event.
Julie Wilson, ABC11 WTVD (Photographer: Phil Thalheimer)

We were thrilled to have Julie Wilson, ABC11 WTVD Eyewitness News’ Breaking News Anchor, host the celebration.

During the reception, many people mingled and placed bids on a variety of exciting items in our silent auction from local politicians to early childhood education teachers and directors to early childhood education industry leaders and experts.

Peggy Ball, chair of CCSA’s Board of Directors, spoke briefly before Reverend Dr. Michael Page, who also sits on CCSA’s board, delivered an inspiring invocation before dinner.

After dinner, Susan Perry-Manning, principal deputy secretary of NCDHHS, spoke on behalf of North Carolina Governor Roy Cooper. Perry-Manning congratulated Britt as the winner of the James and Carolyn Hunt Early Childhood Leadership Award and thanked many in the room for inspiring her, including former Gov. Hunt for his leadership, dedication and commitment to improving the quality of child care and education in North Carolina and across the country.

Terry David, president of the North Carolina Head Start Association and Chapel Hill Training Outreach Project (CHTOP), Silver sponsor of the night, presented Britt with a certificate on behalf of the North Carolina Head Start Association for his years of dedicated service to improving the lives of so many children.

Sue Russell, CCSA’s first president and current executive director of the T.E.A.C.H. Early Childhood® National Center, spoke about Gov. Hunt’s decades of leadership and service, including his four historic terms as governor of North Carolina, his efforts to improve North Carolina public schools’ test scores, the establishment of the Smart Start program during his tenure, and many awards recognizing his focus on early childhood education.

Former Gov. James Hunt speaking at CCSA’s 45th Anniversary Celebration. (Photographer: Phil Thalheimer)

Gov. Hunt emphasized how important the work of early childhood educators is for young children and their families and educators. Throughout his years, he’s seen with compassion and conviction, we can bring change to improve the lives of many and continue to expand our services so every child has access to high quality, affordable child care—that it is a child’s right to a high quality education. “Helping the little children is the best thing we can do for them and for our future,” Gov. Hunt said.

Gov. Hunt presented the James and Carolyn Hunt Early Childhood Leadership Award to Britt. CCSA established the award in 1995 to honor North Carolinians who make a difference in the lives of young children in the state. It was named in honor of Gov. and Mrs. Hunt for their years of dedication and service. He also recognized five of the 13 previous award recipients in attendance: Peggy Ball, Dick Clifford, Carolyn Cobb, Michele Rivest and Karen Ponder.

(From left to right) Carolyn Hunt, Robin Britt and Gov. James Hunt. (Photographer: Phil Thalheimer)

Gov. Hunt spoke about how he met Britt during his second term as governor while Britt served in the House of Representatives. He lauded Britt for his leadership, integrity, and care for North Carolina’s children.

Finally, CCSA President Marsha Basloe, spoke.

“I have only been at the helm of CCSA for a little more than a year,” she said, “and although in Durham for many years and an SS partner with CCSA, I now truly have learned of its programs, its passion and its people. All three go hand in hand…CCSA conceives, studies, experiments, implements and tests until we arrive at models worthy of system change. Now we know…there is no excuse for not providing high quality experiences for children.”

Basloe closed the evening by looking toward the future.

“We need to focus on improving the experiences being provided to our infants and toddlers,” she said. “We need to strive for our teachers to be adequately compensated for the work that they do—teachers need to receive a fair rate for the quality they provide regardless where they teach—and we need to make sure the support systems we have built for so many years remains in place to support all of these endeavors.”

CCSA wouldn’t be what it is today without the leadership and dedication of our staff, our first president, Sue Russell, our second president, Anna Carter, and our dedicated leadership team of vice presidents and Board of Directors.

We would not have been able to celebrate 45 years without our generous sponsors. Our sincere thanks to:

  • Chapel Hill Training Outreach Project,
  • Lakeshore,
  • Merchants Foodservice,
  • Triangle Community Foundation,
  • Blackman & Sloop,
  • The Cemala Foundation,
  • Budget Courier,
  • Illuminated Direction,
  • Kaplan Early Learning Company,
  • Alice Thorp,
  • White Rock Child Development,
  • Liz Winer and
  • an anonymous donor.

Thank you as well to our wonderful table sponsors for their support:

  • Richard Burton,
  • Daniel Hudgins,
  • Capital Bank,
  • Gerry Cobb,
  • Community School for People Under Six,
  • Durham County Government,
  • East Durham Children’s Initiative,
  • Frank Porter Graham Child Development Institute,
  • Guilford Child Development,
  • North Carolina Early Education Coalition,
  • Orange County Partnership for Young Children and
  • Wake County Smart Start.

Thank you also to everyone who donated a silent auction item, to everyone who came out on a rainy Friday night to celebrate 45 years of service at CCSA and to everyone who helped, in some way, to improve the lives of North Carolina’s youngest children, their families and early childhood educators.

Here’s to another 45 years of Child Care Services Association!