Blog

By Jennifer Gioia, Communications Manager at Child Care Services Association

Every year on November 20, since 1954, the world celebrates Universal Children’s Day to spread awareness of improving child welfare worldwide, promoting and celebrating children’s rights and promoting togetherness and awareness amongst all children. [1] With Thanksgiving so close, we would like you to join us in taking a moment and thanking those who work tirelessly every day to improve the lives of our youngest children.

Whether that’s a parent, an early childhood educator, a doctor, child care provider, government leader, grandparent, volunteer, nurse, religious leader, an advocate for children, or a friend, we at Child Care Services Association (CCSA) thank you for your dedication and leadership to ensuring the mission that every child deserves access to affordable, high-quality child care and education.

What is high-quality early childhood education?

High-quality early childhood education is critical to a child’s development by creating a stimulating, safe and loving environment for children birth to 5. [2] “A high-quality program uses teaching approaches that support a child’s learning and curriculum goals. Teachers modify strategies to respond to the needs of individual children, and provide learning opportunities through both indoor and outdoor play.” [2]

“Quality programs are comprehensive.” [3] High-quality child birth-to-five programs have lasting boosts in cognition and socio-emotional skills driving better education, health, social and economic outcomes. [3] Research shows that “high-quality birth-to-five programs for disadvantaged children can deliver a 13% return on investment,” which means children are more likely to graduate high school, go to college, have a family and live a happier, more successful life. [3]

On Giving Tuesday (December 3), consider investing in our children—our future. At Child Care Services Association, we’re all about children. From helping children build healthy behaviors in what they eat and how they play to making sure their teachers are qualified, trained and adequately paid, CCSA focuses on a child’s early years, aiming to make them happy, stable and secure.

When all children have that start—a healthy foundation—we all do better.

Children are happier and more ready to enter school, parents are secure in knowing their child is being cared for and educated in a stable environment, and early childhood educators have the resources they need to continue their education and can support their families while pursuing the career they love.

At CCSA, we’re also all about making sure all children have that healthy foundation. To have that healthy foundation, all children need more stable relationships with better-educated and fairly compensated teachers that stay in their jobs.

In fact, research shows that early experiences are particularly important for the brain development of children of color and children from low-income families.

“The highest rate of return in early childhood development comes from investing as early as possible, from birth through age five, in disadvantaged families. The best investment is in quality early childhood development from birth to five for disadvantaged children and their families.” [4]

At CCSA, we use research, services and advocacy to build a healthy foundation for every child because we believe all children deserve the best start at their best life.

How can you invest in high-quality early childhood education?

Give to CCSA today! Your gift may help support a parent who is starting a new job through our referral and scholarship programs or a child care teacher who wants to finish an early childhood education degree through our scholarship and compensation programs.

Our work results in enormous benefits for children, families and the community. Help us make sure every child has a good start to lifelong learning in a safe, nurturing, quality environment.

Donate today!


[1] https://www.awarenessdays.com/awareness-days-calendar/universal-childrens-day-2019/

[2] https://www.collabforchildren.org/families/what-high-quality-child-care

[3] https://heckmanequation.org/www/assets/2017/04/F_Heckman_CBA_InfographicHandout_040417.pdf

[4] https://heckmanequation.org/resource/invest-in-early-childhood-development-reduce-deficits-strengthen-the-economy/

By Jennifer Gioia, CCSA Communications Manager

Child Care Services Association works to ensure affordable, accessible, high-quality child care for all young children and their families by supporting our future leaders—young children—and those that educate them. And we’re always looking for fresh ideas and new ways to do just that. Each semester, CCSA hires interns from surrounding colleges and universities to help drive our goals, better understand our communities and support future leadership. This spring and summer, we had three incredible future leaders here at CCSA.  

We are pleased to share what our interns said about working with CCSA:

Katie Thayer

Katie Thayer interned spring 2019 as a graduating senior from UNC-Chapel Hill working in our Family Support department. After graduating in May with her bachelor’s in human development and family studies, she was hired full-time as the family engagement counselor for Durham PreK and now works alongside the Durham County Government initiative to ensure high-quality pre-K for all Durham County 4-year-olds.

Interning at CCSA has been an incredible education and work experience for me…Through my internship, I worked on many different projects throughout the organization. I was able to develop relationships with people from each department and other Durham-based organizations, and I learned so much about pre-K, early childhood and nonprofit organizations. Everyone at CCSA has treated me like one of their own since my first day, and they’re always willing to help when I need it.

I spent most of my time helping the Durham PreK Senior Manager, Alex Livas-Dlott, with Durham PreK applications, screening children for pre-K, planning teacher events and surveying teachers on family engagement practices in the classroom. Now, I have added community outreach for family applications and social media to my list of daily activities as the family engagement counselor.

Being an intern at CCSA was a wonderful experience, and I am so glad I have the opportunity to stay.

Colleen Burns

Colleen Burns, a rising junior from UNC-Chapel Hill majoring in anthropology and biology, spent her summer interning in CCSA’s Communications department and spearheading the Anchors Away! for CCSA Awareness campaign on our social media and blog.

Almost every student’s concern when starting an internship is, “How much of this will be gaining experience versus me just being someone’s assistant?” Working at CCSA has truly been nothing but an enriching experience.

This summer, I had the opportunity to create and launch a social media campaign to spread awareness about CCSA and its many different programs. This was a big undertaking as CCSA operates so many programs, projects and initiatives. At first, I wasn’t really sure how to cover this extensive nonprofit adequately, and when I originally came up with the idea for Anchors Away! for CCSA Awareness, even I was skeptical if the amount of workload needed to run this campaign was possible. However, I received a ton of support from the Communications Manager, Jennifer Gioia, and when we presented the campaign to Marsha Basloe, the president, she believed in us.

As soon as the campaign kicked off, it was at full speed. A large process of the campaign was ensuring the other programs were on board and willing to work with us as we gathered information for daily content, including interviews and videos. Overall, we had a huge amount of support for this campaign as the staff and community were excited to not only see their own program featured but also learn things about the other programs CCSA operates.

This has been an insightful and rewarding experience for me, not just for the communication and social media skills I earned, but also for learning about the issues that affect our community. Through the campaign, I was able to read and listen to the many testimonials given about CCSA’s efforts to strengthen quality child care for children, families and teachers. So many people appreciate the various resources CCSA provides. Even if only for the summer, I am grateful to be a part of something that is making a difference in the community.

Sarah Hanson

Our third intern to highlight is Sarah Hanson, a Master of Public Administration student at UNC-Chapel Hill. She has been interning at CCSA since May in two departments, both in the Administration and the Systems, Research and Development departments.

In Systems, Research and Development, my main task is following up on workforce surveys that were sent out in April. Many of the surveys were missing crucial information and needed clarification in order to properly assess and analyze the data.

In Administration, I had the opportunity to observe a Board Orientation. It helped me better understand the non-profit process. I am updating board committee descriptions and the Board of Directors Manual. I’m also creating an e-manual for Administration where the documents are all located in one e-manual making them easily accessible from anywhere.

Throughout the summer, I have learned about the importance of research and accurate data collection in policy and program development and implementation. It is necessary to improve and expand the services the organization provides. I have also learned more about how policy and funding impact non-profits and the services they provide. Oftentimes, the importance of early childhood education is overlooked even though it plays a critical role in child development. CCSA is working to change that.

Interns and volunteers contribute a great deal to CCSA’s work. If you are interested in interning or volunteering at CCSA, contact communications@childcareservices.org.

Written by Kayli Watson, Spring 2019 Communications Intern from UNC Chapel Hill

(From left to right) Chenille Coston, teacher at Little Engine Academy, and Kathy Smith, owner of Little Engine Academy, hold up their outdoor learning environment blueprints from Shape NC.

Health experts have always stressed eating healthy and being active. Instilling these values at an early age can be the first steps for a longer, healthier life for children. Children enrolled in child care may consume between 50 percent and 100 percent of their Recommended Dietary Allowances (RDA) while in care. Child care programs have a chance to provide the foundation for a healthy life, in terms of food consumption and levels of activity. Child Care Services Association (CCSA) has worked to create programs to help early care centers in multiple ways, including healthy eating and active play.

Shape NC

CCSA implemented Shape NC to increase the number of children starting kindergarten at a healthy weight. The project promotes healthy eating and active play for children from birth-5 years old by working with child care programs to instill healthy behaviors and create a solid foundation for a healthy life. Shape NC integrates multiple research-based models to provide an in-depth approach to childhood obesity prevention. It combines evidence-based programs to create a comprehensive approach in partnership with the following statewide programs: Be Active Kids®, Preventing Obesity by Design and the Nutrition and Physical Activity Self Assessment for Child Care (Go NAP SACC).

Little Engine Academy in Durham, N.C.

Like other centers, Little Engine Academy benefits from several of CCSA’s programs, including Shape NC. Kathy Smith, the center’s owner, shared how she became involved in early childhood education and created Little Engine Academy. “It was something I always wanted to do,” Smith said, “The previous owners contacted me to say that they were closing and to see if I was interested, and I jumped on the bandwagon thinking it would probably take a month to open. It actually took about three months.” While Kathy has been managing Little Engine Academy since November 2008, the center  has only been involved in Shape NC for a year.

Little Engine Academy is also working to add more healthy meals to their menus through various programs. “We like to talk to the kids about what they eat, explain where the food came from and why they should be eating it,” Smith said.

Outdoor Learning Environment

For Smith and the children at Little Engine Academy, one of the most exciting aspects of Shape NC is re-building their outdoor learning environment. “We’re part of the natural learning initiative,” Smith explained, “We’re super excited! That’s one of the things about being part of Shape NC [that is exciting as it] is helping us get to have what is called an outdoor learning environment versus a playground.”

The outdoor area is a space for children to strengthen their cognitive, social and emotional development through playing games with other kids in an environment in which they can explore and learn. Additionally, outdoor play helps kids’ physical fitness as well as sensory skills. Little Engine Academy is excited to create an area for their kids to not only learn and explore but garden and learn exactly how food is grown. Now in its second year, Shape NC will help create these spaces for child care centers through funding and fundraising opportunities in its third year.

CCSA’s Other Resources for Little Engine Academy

Shape NC is not the only resource Little Engine Academy has used from CCSA. Chenille Coston, a teacher at Little Engine Academy, is also participating in a T.E.A.C.H. NC Early Childhood Scholarship as she works to obtain her master’s degree. There also employees who have received wage supplements from the Child Care WAGE$®️ Program. Both Coston and Smith talk about the value of professional development opportunities  they have attended. “For me, it’s been really awesome. It’s always good to learn more and they provide a lot of new information for us,” Smith said, “We’ve actually incorporated a lot of things they’ve given us.”

“The trainings [have] provided new strategies that we’ve been able to use in the classroom,” Coston said as she explained a recent strategy they have incorporated to teach the kids movement. The center also participates in CCSA child care scholarships that make attending Little Engine Academy more affordable for parents.

The Future at Little Engine Academy with Shape NC

Parents will continue to be more involved with Little Engine Academy as the school gets closer to its third year of participating in Shape NC. Little Engine Academy is looking for volunteers to help remove playground equipment to make room for the new outdoor learning environment, which they will start fundraising for this summer.

If you’re interested in volunteering with Little Engine Academy to remove their playground equipment contact Jennifer Gioia at 919-967-3272.

CCSA is hosting Shape NC activities this Earth Day Festival Sunday, April 28 from 12 – 5 p.m. at the Durham City Earth Day Festival. Stop by Durham Central Park, 501 Foster St. to enjoy all day performances and tons of fun activities. Learn more here.

Learn more about Shape NC here or call us at 919-967-3272 for more information about the program.

To support the Shape NC project, click here and DONATE NOW! Your gift to fund Shape NC workshops and events in Durham, N.C. will be matched 100% through a Social Innovation Fund Grant.